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FACTORS INFLUENCING ALUMNI ENGAGEMENT

Track: Organizational Behavior & Theory

Keywords: Alumni Engagement, Giving, Perceptions, Beliefs, Behavioral Constraints

Understanding alumni motives was critical for colleges to effectively communicate their needs and ensure the continued commitment of alumni. We conducted interviews with 80 alumni from a small Catholic and liberal arts college in the northeastern United States and developed a theory of alumni engagement. We hypothesized that contributions of time, treasures and three forms of talents were predicted by behavioral and normative beliefs and three forms of perceived behavioral control. Regression analyses of 560 responses to an internet survey confirmed all eight factors as statistically reliable predictors. Comparative analyses confirmed the importance of augmenting requests for financial support with other forms of engagement.

Author(s):

Paul Thurston - pthurston@siena.edu
Siena College

 

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