Skip to main content
OpenConf

EAM 2016 Proceedings »

File
View File
pdf
388KB

DO FEMALE ENTREPRENEURS NETWORK AND THINK DIFFERENTLY?

Track: Entrepreneurship

Keywords: female entrepreneur, mental model, social network

Drawing upon social networking theory and mental model theory, this study examines gender differences in SME founders’ social network development and mental model of new product development. Multiple waves of data collection were conducted on a sample of approximately 1400 SMEs in the U.S. The position generator method was used to capture the founder’s social ties, while the cognitive mapping method was employed to capture the founder’s mental model of new product development. Results of statistical regression analyses indicated that female entrepreneurs are more competitor-oriented than their male counterparts in their mental model of new product development and establish weak research ties at the startup stage and strong business and political ties at the expansion stage. The research findings contribute to knowledge on female entrepreneurs and their business development.

Author(s):

Yang Xu - yux4@psu.edu
Penn State University

 

Powered by OpenConf®
Copyright ©2002-2015 Zakon Group LLC