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The Third Time is the Charm: Managing Change at Urban Financial

Track: CASE

Keywords: Case, Change Management

Urban Financial was a real estate asset management syndication firm that sponsored affordable housing to low-income families and seniors across the United States. The case examines the firm’s management of an internal information technology (IT) change initiative. The case follows their recently hired IT manager, Anthony Bryant, as he works to change a culture while acquiring resources and acceptance for the project he was hired to oversee. Bryant deals with numerous changing priorities, inadequate sponsorship, resistance from various levels, and a dearth of resources as he struggles to get the organization on board with a long overdue database conversion.


Matthew Mazzei -
Samford University / Brock School of Business

Charles Carson -
Samford University / Brock School of Business


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